(CZECH REPUBLIC)
CZECH DREAM-
Vít Klusák, Filip Remunda

Capitalism, globalism and advertising are the targets in this witty and provocative documentation of a large-scale consumer hoax perpetrated by two mischievous film students in Prague. Impressed/dismayed by the rapid growth of big-box “hypermarkets” in their country, Klusák and Remunda organize an advertising and promotional campaign for the grand opening of a nonexistent one. They hire a top ad agency to develop their advertising and marketing campaign—including TV and radio spots, billboards, jingle, website, flyers and newspaper ads—and await the grand opening. Sure enough, on the appointed day an unsuspecting public rabid for deals storm the ribbon cutting—held in front of a fake façade erected in a field. The resulting scandal, alternately hilarious and discomforting, illuminates the power and effect of rampant consumerism in a country still adjusting to a market economy while adding to the ongoing debate over the globalization of goods and loss of cultural identity. (1:27:00) Print courtesy of Taskovski Films.

First Feature

Showtimes:
22-02-2005 | 6.15PM | GU
23-02-2005 | 9PM | GU